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PORTFOLIO SUCCESS STORY: SATTVIKO- Traditional Indian Snacks In Modern Avatar

Month: December 2019

PORTFOLIO SUCCESS STORY: SATTVIKO- Traditional Indian Snacks In Modern Avatar

Venture Gurukool’s portfolio company, Sattviko, a leading consumer packaged foods brand, has recently launched a whole new range of healthy traditional snacks in modern avatars, accumulating 40 SKU’s under its belt.

Having successfully expanded its presence to over 15 cities and 5 airports, Sattviko is now serving over 1 million customers every month. The brand is selling through Modern trade outlets as well as online stores.

All Sattviko products are packed with the freshness of India’s traditional food knowledge with the tastes of the Modern World and are made from naturally sourced raw materials straight from the farm and processed with modern technologies that preserve their nutrients.

Sattviko has launched 4 new products this year, namely, the Besan Barfi Energy Bar made by perfectly blending gram flour and jaggery and the Kaju Katli Energy Bar made with original Cashew as well as 2 flavors of Sattviko Super meal, a mix of Sabudana & other Indian superfoods, giving the health-conscious consumer various options of enjoying traditional Indian sweets and snacks with a modern, healthy and most importantly guilt-free twist.

Venture Gurukool is proud to support the Sattviko team in its journey of constantly innovating and reinventing traditional foods of India into contemporary modern healthy avatars.


Venture Gurukool was delighted to host Mr. Leon Zhang from CDH Investments at our office recently to further discussions and explore strategic alliances on the Indo-China investment front.

CDH Investments is a major Chinese alternative asset management firm based in Beijing, China. It specializes in private equity, venture capital, and credit products.

CDH Venture and Growth Capital currently manage USD 800 million of assets. They invest in healthcare, consumption upgrade, and disruptive business to support entrepreneurs who have demonstrated success in identifying opportunities and executing business plans to build companies that will transform the marketplace.

The interaction focussed on highlighting the key opportunities in the Indian startup ecosystem currently and facilitate collaborations in the Indo-China startup hub. The Indian Startup Growth story is glorifying and reflects similarities to China market, thus, India makes an interesting ecosystem for industry stakeholders.

CDH has already placed it’s bet in 5 technology startups in India over the past 2 years. They plan to deploy 90% of their $200 million emerging market fund in Indian ventures. They primarily would focus on early bets in sectors such as consumer internet, fintech and enterprise SaaS.

An introduction to Venture Gurukool’s role as an industry facilitator for cross-border investment also came into play, through our annual investment promotion seminars in China which help us bring in Chinese expertise into the Indian market. Also, evaluating co-investment opportunities while bringing in key venture funds, family offices, and angels from China to invest in exceptional Indian ventures.

Through such interactions, we fulfill our motives to promulgate and strengthen our commitment to bridge the gap and encourage investment activities between the two major economies and pave way for a holistic ecosystem for Indian startups.


Venture Gurukool’s 3rd Startup India Investment Summit was organized from 26th Nov 2019 to 1st December 2019 in collaboration with The Indian Embassy, Beijing and The Indian Consulate General in Shanghai and Guangzhou.

Apart from the startup pitches and seminar, the participating start-ups were also provided with an exclusive opportunity of Company visits to major Chinese Internet Companies in order to promote Chinese industry experience and know-how.

Indian startups visited the Huawei campus in Shenzhen. Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. A leading provider for telecommunications equipment and consumer electronics, smartphones, etc. The delegation was exposed to learn & understand the growth and adoption of the 5G technology spectrum.

In Beijing, Indian startups met and interacted with a host of companies such as:

Xiaomi- Chinese Electronics Company which makes and invests in smartphones, mobile apps, laptops, earphones, MI Television, fitness bands, and many other products. Xiaomi is the youngest company on the Fortune Global 500 List for 2019. It is also the world’s 4th most valuable technology start-up. In 2018, Xiaomi was the leading smartphone brand in India.

Bytedance- An internet technology company that enables in discover a world of creative content platforms that inform, educate, entertain and inspire people across languages, cultures, and geographies powered by leading technology. Dedicated to building global platforms of creation and interaction, ByteDance now has a portfolio of applications available in over 150 markets and 75 languages. For example, TikTok, Helo, Vigo Video, Douyin, and Huoshan.

TAL Education-largest public listed Education Company in the world. TAL empowers ed-tech companies around the globe through strategic investment.

Zhenfund- a seed-stage focused venture fund with over $1 billion under management since founded in 2011 by Bob Xu and Victor Wang, in collaboration with Sequoia Capital China. It has over 600 portfolio companies out of which 10 are unicorns based in China such as Ofo, Meicai, VIPKID, URWork, Yitu Technology, Hero Entertainment, etc.

Kunlun Capital- a value-oriented and fundamentally driven investment management firm.

Apus- Chinese Technology Company specializing in Android development and information services. The company’s main product is APUS User System (also known as APUS Launcher), along with other series products (APUS User System, APUS Booster+, APUS Browser, APUS Message Center, APUS Flashlight, etc.). It is one of the world’s top 10 developers in mobile applications.

K2VC- An early-stage focussed investment fund targeting technology start-ups in China, focuses on promoting change and technological progress, innovative business models and lifestyles.

Rong360- A Public Listed Fintech Company providing customized financing and loan services enabling users to search and compare loan products from various banks and lending agencies. Rong 360 allows users to make direct contact with bank business personnel while building an all-around direct selling platform of financing and loan products.

AdView- AdView Mobile Exchange now is not only the largest independent mobile ad exchange in China but also a leading global mobile supply-side platform. The World’s Leading Comprehensive Mobile Monetization Platform for Publishers.

360 Finance- 360 Finance is one of the largest FinTech companies in China. It serves millions of consumers with various types of saving products and loan services. By leveraging a massive 800 million user base, 360 Finance is able to quickly and exponentially grow its user base, while building a comprehensive risk management platform.

Fornet Services-   A leading laundry business chain in China that has made remarkable achievements in scale and standardization with more than 1500 stores spread over 320 cities in 31 provinces and cities across China. Fornet has been committed to providing customers with a full range of cleaning services, such as door-to-door carpet and fabric sofa cleaning, curtains, creative customization and embroidery services to meet the needs of different customers.

The educative sessions focus on building an understanding of the Chinese workspace, promote communication between representatives from both the countries and establish networking relations with corporate leaders from major firms in China and emerging start-up entrepreneurs from India.

The experience altogether will indeed have an everlasting impact on the amount of knowledge, skill and experience share for the choicest entrepreneurs from India. The entire visit accounted for a unique experience with the Chinese industry experts and market leaders.

Venture Gurukool strives to promote and engage in holding such cross-border interactions between investors and entrepreneurs where they can and learn & grow in order to bring together a vibrant startup ecosystem in India.



The 3rd edition of the Startup India Investment Summit in Beijing was successfully hosted by Venture Gurukool on 1st Dec 2019 at The Hotel Nuo Beijing, in collaboration with The Embassy of India and Start-up India Association.

The event was well received and witnessed overwhelming participation from the investment community in China, whereby 300+ audience, mostly representing Chinese Venture Capital (VC) funds and angel investors participated in the day-long pitching session and seminar.

Venture Gurukool showcased its portfolio and network companies largely aiming towards transforming the everyday economy/ day to day transactions of an average Indian user through the mobile app ecosystem. Rising smartphone penetration in India has given the opportunity for these ventures to digitally transform traditional offline businesses.

The Indian start-ups which were showcased in Beijing were: Leadstart (Media), Toch (Media), Gizmobaba (Ecommerce), InstaSolv (Ed-tech),  Meddo (Healthtech), Onco (Healthtech), Wellthy Therapeutics, EpayLater (Fintech), Karbon (Fintech), Rentomojo (Shared Economy), Yumlane (Food), Stadhawk (Services), 9Stacks (Gaming), AdvantageClub (HR Tech/Saas).

The summit commenced with special remarks by remarks Mr. Acquino Vimal, Deputy Chief of Mission, Indian Embassy who made the case for India’s young demography, rapid economic growth & fast pace urbanization as the opportunity for growth of Indian ventures and startup ecosystem, as well as provide the opportunity for offering unique, innovative, and affordable solutions for the growing aspirational people.

Dr. Rajiv Kumar, Vice Chairman, NITI Aayog, inaugurated the event and presented a special address on India’s booming startup ecosystem emphasizing on the huge potential ahead for disruption amongst diverse fields. Promoting the involvement of Chinese investors in the development process of India growth story through investing in Indian start-ups.

Followed by, Mr. Johnson Wang, Managing Director, Xiaomi Fund presented the growth opportunity Xiaomi sees in India and further highlighted the Investment opportunity they foresee in Indian ventures which can be integrated into Xiaomi’s ecosystem in India. Along with, Mr. Warren Li from AWS Startup Ecosystem showcasing his presentation on Startup Viewpoint.

Mr. Hemant Sahai, Founding Partner, HSA enlightened the Chinese nationals with the regulatory framework in India for startups and shared insights about the vast opportunities available in India.

Furthermore, there was also a panel discussion on “Indian Startup Ecosystem: Sea of Opportunities” involving representatives of Chinese venture funds such as Mr. Duncan Kuo, Managing Director, Origin Capital Group, Mr. Andy Cheng, Investment Director, Fosun RZ Capital, Mr. Hanson Hu, Lead India Investment, Morningside Venture Capital, Mr. Fei Ruan, Sinnovation Ventures, Mr. Eric Zhang, Co-Founder & COO, INTO Global moderated by Mr. Mahendra Swarup, Founder, Venture Gurukool discuss ideas and share their experiences in China.

The Startup summit and investment roadshow were organized with a vision to develop an India-China hub that creates, encourages and promotes knowledge and innovation between founders and investors based in India and China. The platform is a great conduit for VG portfolio and network companies to interact, engage and take back learnings of scale from the ecosystem in China. This year the summit was held in Beijing, Shanghai, and Shenzhen in collaboration with The Embassy and The Consulate in Shanghai and Guangzhou.



After an exhilarating experience in Shenzhen, Phase II of the Startup India Investment Summit moved to Shanghai, the Financial Capital of China.

The Indian Consulate General, Shanghai hosted a gracious dinner for Indian Startup delegation along with an insightful session with Dr. Edward Tse, Chairman& CEO of Gao Feng Advisory on China’s Innovation & Entrepreneurship.

It was a great interaction for Indian entrepreneurs to learn in-depth about the growth of China’s technology industry and Internet Companies, resulting in a Q&A round for Indian entrepreneurs and networking sessions.

Subsequently, Venture Gurukool hosted the event on November 28, 2019, in collaboration with the Consulate General of India in Shanghai and the Startup India Association (SIA).

The second edition of the Summit started with welcome remarks by Ms. Ntasha, Co-founder, Venture Gurukool.

Indian Consul General, Mr. Anil Kumar Rai presented a special address on the growth opportunities in the Indian Startup ecosystem.

Mr. Mahendra Swarup, Chairman, Startup India Association and Founder, Venture Gurukool, introduced the participating Indian startups and members of the Indian VC delegation to over 130 attendants consisting mainly of Chinese investors and VC’s.

Representatives of the 14 Indian start-ups then took to the stage to present their innovative ideas and pitched to Chinese investors, demonstrating the progress, the rapidly rising Indian startup ecosystem has made over the years and the tremendous investment potential it offers to overseas investors.

The event concluded with a panel discussion on “Indian Startup Ecosystem: Sea of Opportunities” involving Mr. Manu Rikhye, Partner at GrowX Ventures, Mr. Ashish Wadhwani, Managing Partner at IvyCap Ventures, Mr. Amarjeet Singh, Partner, KPMG, Mr. Yong Zhao, Managing Partner, 01VC, Mr. Pan Song, Founder & Partner, QiGoal Capital and Mr. Oscar Ramos, Managing Director, Chinaccelerator. The discussion was moderated by Mr. Mahendra Swarup.

Post the event, an exclusive closed-door lunch was organized with Indian Consul General, Mr. Anil Rai, prominent Chinese Investors, and Indian startup entrepreneurs to further their engagements.

The summit altogether paved the way for startup enthusiasts and investors from India & China to come together to explore and gauge the opportunities present in India’s growing startup ecosystem.